Highly skilled user experience professional with a talent and passion for delivering intuitive, functional and compelling interactive solutions that fulfill user needs and surpass client expectations. 4+ years of interactive experience, including research, strategy, design and engineering, wireframing, prototyping with 2 years specialized in UX/IA/ID.


Career path

  • Connector.

    UX ARCHITECT

    Kindred Group PLC 04.2016 – present

      Designing experiences for major online products, websites, apps and ensuring the scalability and future proof of the systems to support multi-brand enterprise strategy for 15 brands/ 30+ websites within Kindred Group. Collaborating with creatives and development teams to ensure optimal user experience on interactive solutions and cost-efficient implementation. Supporting UX Lead on user experience projects within the group.

    • Designing, conducting and generating insights from user/stakeholder interviews and workshops, client meetings
    • Running heuristic, best practice and completing reviews
    • Developing user journey maps and experience blueprints
    • Establishing site maps, running card sorting exercises and using other IA methodologies
    • Executing quantitative research, for exploratory investigation and post-live optimisation
    • Completing interface concepts and sketching
    • Creating interactive prototypes and wireframes that met with stakeholder approval (in some cases won over a difficult stakeholder by designing detailed wireframes and backing up my decisions with facts and stats)
    • Developing functional specifications
    • Constructing and executing UAT plans
    • Administering user testing sessions

  • Connector.

    UX DELIVERY LEAD (UX&D)

    Unibet Group LTD 04.2013 – 04.2016

      Supporting the UX, Commercial and Product teams with preparing promotional content layouts and multi-channel solutions. Taking ownership of newly released CMS elements and features. Planning and managing roll outs, migrations and product maintenance.

    • Designing, conducting and generating insights from user/stakeholder interviews and workshops, client meetings
    • Improve visibility and knowledge of CMS Production features and changes
    • Take ownership of all content elements for new development – help populating and refining site content, creating and implementing the communication plans, communicating any changes to stakeholders
    • Ensure thorough understanding of features, CMS Controls and CMS user needs in order for business to optimize on development effort (across CMS/UX and commercial teams)
    • Constant quality checks of Unibet sites, preparation of the recommendations and tracking the status of the changes
    • Analysis and improvements of User Journeys
    • Drive the online site content and communication in line with Unibet brand and UX requirements for all Unibet websites in 20 languages, translations management
    • Configure web-content and page layouts
    • Understand the requirements for new content (keywords and messages) and provide the relevant copy and translations, required either by UX/CMS or REG projects
    • Provide user guides and recommendation on how to apply content management functionality to get the best online experience and regularly update the on-line feature library
    • Deliver the CMS training to regular CMS users across Unibet and organize regular refresher sessions as well as updating the online guidelines for CMS users
    • Key point for all editorial requirements across the company.

  • Connector.

    CUSTOMER RELATIONSHIP MANAGER (CRM)

    Unibet Group LTD 10.2011 – 06.2013

      Along with the Country Manager achieved the biggest growth among Emerging markets (10 countries) in 2012. Initiated many changes through the UX team which at the end positively affected all the CRM organization.

    • Adapt centralized CRM plans to suit local market to keep players playing and grow their lifetime value
    • Creating the content and writing articles about all the products Unibet offers in Russian market, maintaining the website.
    • Implemented segmented CRM campaigns for activation, retention, reactivation of existing customer base as well as cross-sell and up-sell project
    • Market analysis – legal situation, competitors activity, customer insight and trends
    • Training and mentoring of the new CRMs Responsible for building and developing marketing plans, following-up the collection production, increasing the B2B networking, training the sales teams.

Education

Career path

UX ARCHITECT

Kindred Group PLC 04.2016 – present

Designing experiences for major online products, websites, apps and ensuring the scalability and future proof of the systems to support multi-brand enterprise strategy for 15 brands/ 30+ websites within Kindred Group.

Collaborating with creatives and development teams to ensure optimal user experience on interactive solutions and cost-efficient implementation. Supporting UX Lead on user experience projects within the group.

  • Designing, conducting and generating insights from user/stakeholder interviews and workshops, client meetings
  • Running heuristic, best practice and completing reviews
  • Developing user journey maps and experience blueprints
  • Establishing site maps, running card sorting exercises and using other IA methodologies
  • Executing quantitative research, for exploratory investigation and post-live optimisation
  • Completing interface concepts and sketching
  • Creating interactive prototypes and wireframes that met with stakeholder approval (in some cases won over a difficult stakeholder by designing detailed wireframes and backing up my decisions with facts and stats)
  • Developing functional specifications
  • Constructing and executing UAT plans
  • Administering user testing sessions

UX DELIVERY LEAD (UX&D)

Unibet Group LTD 04.2013 – 04.2016

Supporting the UX, Commercial and Product teams with preparing promotional content layouts and multi-channel solutions. Taking ownership of newly released CMS elements and features. Planning and managing roll outs, migrations and product maintenance.

  • Designing, conducting and generating insights from user/stakeholder interviews and workshops, client meetings
  • Improve visibility and knowledge of CMS Production features and changes
  • Take ownership of all content elements for new development – help populating and refining site content, creating and implementing the communication plans, communicating any changes to stakeholders
  • Ensure thorough understanding of features, CMS Controls and CMS user needs in order for business to optimize on development effort (across CMS/UX and commercial teams)
  • Constant quality checks of Unibet sites, preparation of the recommendations and tracking the status of the changes
  • Analysis and improvements of User Journeys
  • Drive the online site content and communication in line with Unibet brand and UX requirements for all Unibet websites in 20 languages, translations management
  • Configure web-content and page layouts
  • Understand the requirements for new content (keywords and messages) and provide the relevant copy and translations, required either by UX/CMS or REG projects
  • Provide user guides and recommendation on how to apply content management functionality to get the best online experience and regularly update the on-line feature library
  • Deliver the CMS training to regular CMS users across Unibet and organize regular refresher sessions as well as updating the online guidelines for CMS users
  • Key point for all editorial requirements across the company.

CRM

Unibet Group LTD 10.2011 – 06.2013

Along with the Country Manager achieved the biggest growth among Emerging markets (10 countries) in 2012. Initiated many changes through the UX team which at the end positively affected all the CRM organization.

  • Adapt centralized CRM plans to suit local market to keep players playing and grow their lifetime value
  • Creating the content and writing articles about all the products Unibet offers in Russian market, maintaining the website.
  • Implemented segmented CRM campaigns for activation, retention, reactivation of existing customer base as well as cross-sell and up-sell project
  • Market analysis – legal situation, competitors activity, customer insight and trends
  • Training and mentoring of the new CRMs Responsible for building and developing marketing plans, following-up the collection production, increasing the B2B networking, training the sales teams.

Education

  • UX Fundamentals
  • CS Certificate in Requirements Engineering
  • Maxymiser Technical Training
  • Assertiveness
  • Time Management
  • Project Management
  • Building Business Case
  • Influencing
  • Stakeholder Management
  • Presentation skills
  • Leadership
BA in Information Technology

IATI (University of Computer Science, Estonia)

Skills

Skills